E-learning platforms and Augmented Reality
E-learning platforms and Augmented Reality With “e-learning” we mean online learning, through the use of technologies and the Internet. Mainly, it is promoted to improve the quality of learning, because…
Virtual and Augmented Reality and theme parks
Virtual and Augmented Reality and theme parks The Virtual Reality is one of the new attraction of Italian and foreign theme parks. If we insert this new tools in the…
The influence of the AR on human behaviour
The influence of the AR on human behaviour Human behavior is conditioned by perceptions and everything that is noted by the five senses: a person grasps reality in this way.…
The opportunities of Augmented Reality in the financial sector
The opportunities of Augmented Reality in the financial sector For a long time now, Augmented Reality has become part of people's daily lives, which is based on the omnipresence of…
AR and VR: two essential sources of entertainment
AR and VR: two essential sources of entertainment Through the interactive experiences offered by Augmented Reality (AR) and Virtual Reality (VR) you can attract and engage customers in a whole…
Augmented and Virtual Reality to potentiate cognitive capabilities
Augmented and Virtual Reality to potentiate cognitive capabilities Modern society is characterised by an enormous distractibility happening to anyone of us. We live in the multitasking era, during which everybody…
Augmented Reality: a new way of marketing
Augmented Reality: a new way of marketing When Pepsi in 2014 installed AR technology in a London bus stop shelter, they succeeded in their goal of attracting public’s attention. Pedestrians…
What millennials want? Shopping in Augmented Reality!
What millennials want? AR shopping! We are living in digital era where new generations are being attracted by specific content so that the industries need to adapt quickly. Garment industry…
augmented reality in fitness
Augmented Reality and fitness
Augmented Reality and fitness When it comes to diet and fitness, people constantly look for the new ways of losing weight. There are tons of different diets and exercises, but…
realtà aumentata e psicologia
Augmented Reality in clinical psychology and psychotherapy
Augmented Reality in clinical psychology and psychotherapy In the last decades augmented reality approach has broadened its application in clinical and health psychology. This technology has been used to treat…