Augmented Reality in Companies

In today’s market, companies are under severe pressure, they are caused by difficulties in developing in the same way as technological developments and the need to solve the challenges that arise.

Traditional and online marketing are very important means, but in the last few years multichannel marketing is spreading more and more, it uses a lot of tools and techniques to improve the approach to companies.

Among the various innovations, we cannot avoid talking about digital technology that greatly improves a company’s capabilities, for example the Augmented Reality, it is an innovative technology and it allows you to see reality in an immersive and realistic way. Augmented Reality is often used by companies to improve the user or customer experience, but it can be a great support for design, for production, for marketing and the sales of a company.

Companies must draw customers’ attention and they must present themselves for who they really are, so that customers can identify themselves with that brand and be driven to know it. Thanks to AR is possible:

  • Improve brand awareness;
  • Leave consumers speechless;
  • Being able to be unique;
  • Improve engagement;
  • Create new messages.

Branding in AR

Branding refers to the activity carried out by companies to differentiate their offer from others using different and innovative methods; in this regard, Augmented Reality helps brands improve the experience provided to consumers. The use of AR by brands is defined with the term “unlock the brand”, with which you intend to unlock content through a mobile device.  There are many AR tools useful to improve the impact that the customer has with the company, among others we can mention the “Google Glass”, they are glasses that should allow you to do research, make phone calls and translate, however, this is a project that failed in 2016.

With these technologies you can attract customer attention in a simpler way than traditional techniques, because this new technology allows consumers to experiment more actively and through a more direct and immersive technique.


The consumer can receive more information on a product by framing it with a camera, he can have information on places to go and how to get there, he can see a product and its real characteristics before he has even bought it. AR allows consumers to “try before buy”. Many other materials can be developed thanks to Augmented Reality: catalogs, brochures, flyers, press campaigns, billboards, logos, books and magazines; brand logos can also be reproduced with these tools.

An example is Ikea, the Swedish furniture giant, has given consumers the opportunity to identify the desired product and to project it to the place where they want to place it, through the Ikea Place app, so consumers have an idea of how it will be in reality.

Advertising in AR

Commercials, catalogs and personalization for consumers: businesses have started to use new technological tools to surprise the public. This innovative tool has the ability to transform the inactive customer into a subject who participates in the creation of the contents of a business.

There are several reasons for using Augmented Reality in advertising: first of all, the company manages to create an emotional connection with customers, that is, to generate an emotional impact on them; it is possible to involve the public more; you can turn that AR experience into a moment to discover that brand offline. Ideas and technology come together to achieve greater affiliation and improve interest in brands and their products.

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